Our client is an IT services company that specializes in providing remote technical support to customers across the world including; the United States, the United Kingdom, the United Arab Emirates, and Australia amongst others. The company provides subscription based technical support for personal computers, connected devices and peripherals, and software applications. Although the company is based in Gurgaon and was set up in 2007, it was only in 2013 that they decided to offer their services to customers in India. The client mandated us with launching the company in India and generating awareness for the brand and their offering. The team focussed on creating market statistics on the need and opportunity in the first phase of the launch which was then followed by the launch of services through media engagement that included interviews and a national scale press release. The company's entry was reported widely in the media and as a result the media is now keen on getting the clients views on various trends in the IT industry.
Our client is an IT services company that specializes in providing remote technical support to customers across the world including; the United States, the United Kingdom, the United Arab Emirates, and Australia amongst others. The company provides subscription based technical support for personal computers, connected devices and peripherals, and software applications. Although the company is based in Gurgaon and was set up in 2007, it was only in 2013 that they decided to offer their services to customers in India. The client mandated us with launching the company in India and generating awareness for the brand and their offering. The team focussed on creating market statistics on the need and opportunity in the first phase of the launch which was then followed by the launch of services through media engagement that included interviews and a national scale press release. The company's entry was reported widely in the media and as a result the media is now keen on getting the clients views on various trends in the IT industry.
"Alphabet Consulting has joined with Nokia in a close partnership – and we believe they are the future of the PR agency model. They deliver excellent, high-quality content for us and are both more responsive and far lower cost than traditional agencies."
(Executive Vice President, Marketing and Corporate Affairs, Nokia)
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